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University Mall, near the University of South Florida (USF) in Tampa, is a mall that is unique in many ways. Catering to college students and an increasingly young, diverse crowd, University Mall has many of the stores you may recognize and a few you may not. University Mall, 2200 East Fowler Ave., roughly a half-mile west of USF, is usually open from 10 A.M. to 9 P.M. Monday through Saturday and 12 P.M. to 6 P.M. on Sunday. The Christmastime holidays bring extended hours to the mall. For more information, call 1-813-971-3465. However, while many know about the mall and its convenient location to housing, restaurants, tourist locations (like Busch Gardens) and, of course, USF, few know little about the mall's background. History of University Mall University Mall, originally called University Square Mall, opened in 1974 near what was then a young and substantially smaller USF. Fowler Avenue was a relatively barren stretch between the campus and Interstate 275, and the neighborhoods near the campus were comprised mainly of college students and working-class and middle-income families. University Mall opened with five anchors and four movie screens. During University Mall's earlier years, anchors include JCPenney, Mass Brothers, Burdines, Robinson's, and Sears. Maas Brothers was overtaken by Burdines in the early 1990s, and Montgomery Wards moved into the former Burdines store site. During the late 1980s, Robinson's became Maison Blanche and by 1992 had become Dillard's. By 1993, University Mall was amid major renovations which lightened the appearance of the interior from tans and browns to whites and pastels, and the center court underwent drastic changes to open up the ceiling, add new skylights, and introduce more visual space. The mall's southern entrances (facing Fowler Avenue) also underwent major overhauls with the addition of one major, columnar metal structure, rather artistic in design, rising high above over each of the two southern entrances. The mall's exterior was painted a cream color (after having been originally light tan) and the mall's original signage and parking-lot lighting was updated. In 1996, major renovations were completed with the addition of a 16-screen Regal cinema (mainly constructed over a parking lot), a parking garage was added, Dillard's moved into a brand new building on the north end of the mall, and the old Dillard's building, located between the new building and the mall's center court, was completely gutted and converted over to new stores and a food court. With the expansion, the mall's floor area increased to more than 1.2 million square feet; in turn, most eating establishments in that were once located throughout the mall centralized their locations at the food court. Piccadilly Cafeteria, one of the mall's original tenants (located by the mall's eastern Fowler-facing entrance), closed their doors forever as the mall's customer base changed and food traffic moved to the distant food court. Dunderbak's, a German restaurant, has remained as one of the only dining establishments not located in the food court. Glimcher Realty Trust bought the mall in 1997 but ten years later sold the mall to Somera Capital Management LLC and Rockwood Capital LLC , a partnership. Shifts in the Mall's Customer Base The mall's customer base has changed considerably over the years. Once Hillsborough County's northernmost indoor mall, University Mall for much of its life saw the bulk of its customers come from more affluent suburbs. As Tampa's suburban growth grew northward into neighboring Pasco County, so too has North Tampa's economy. With Pasco receiving new malls, and other stores moving to smaller strip plazas closer to the expanding suburbs, University Mall's consumer base has not so much dwindled but changed. University Mall now draws college students and residents from nearby neighborhoods which underwent significant socio-economic changes as the 1980s drew into the 1990s and residents from demolished public housing projects located south, near Downtown Tampa, moved into neighborhoods in the immediate vicinity of University Mall. University Mall, which is now nearly 35 years old and the second oldest currently operating mall in Tampa (second only to Westshore Mall, built in 1967), has avoided the fate many malls face when the customer base begins shifting. As opposed to closing, University Mall has seen an influx of stores that cater to younger, more diverse demographics. Examples of this more recent trend of stores include the arrival of Old Navy, Forever 21, and Underground Station. However, many of the traditional chains stores, like Foot Locker, Disney Store, Kay Jewelers, Radio Shack, and Waldenbooks have stayed. While Sears and Dillard's remain, JCPenney moved north closer to the expanding suburbs and was replaced by a Steve and Barry's university apparel store. Burdines is now a Macy's store, and Montgomery Wards, after the chain announced it was closing all its stores in 2000, became a Burlington Coat Factory, which is a discount apparel store. University Mall has become notorious in recent years for its crime activity, but with regentrification efforts going on in the vicinity and a steady flow of paying patrons coming to the mall to shop, University Mall is and will continue to be an important economic anchor in an area that looks to be experiencing a positive metamorphosis over the coming years. Resources: http://www.universitymalltampa.com/go/displayHours.cfm http://www.universitymalltampa.com/go/dirlisting.cfm?fl=all http://tampabay.bizjournals.com/tampabay/stories/2007/10/22/daily44.html?ana=cid_yf http://en.wikipedia.org/wiki/J._W._Robinson's http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-19-97/382518&EDATE= |
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